They say beauty is in the eyes of the beholder. So behold Bradford on Avon. And appreciate why we prefer to call our town Beautiful Bradford.

Set perfectly in the dramatic Avon Valley, it is a rare combination of river, canal and architecture of true character. It's no surprise that this place has drawn people through the ages.

Stroll through the town and you will walk through time. Wander and wonder. The Romans, Saxons, Normans, Georgians and Victorians have all left their mark - each creating a chapter in Bradford on Avon's remarkable story.

And Bradford on Avon continues to attract. When people discover our town it's hard to leave. That's why today it is a living, working and thriving community. A town with an independent spirit where people are involved and engaged, all keen to keep the town moving forward. 

We think Bradford on Avon offers an ideal setting. Whether it's for a weekend break or some independent retail therapy followed by a meal or drink beside the river or canal. And because of our rare beauty is no surprise that Bradford on Avon is fast become a destination wedding town and centre for cycling, walking and other outdoor activities.

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